The Ford Ranger Splash is on the leading edge of a "new think" pickup strategy. Pickups are no longer just for farmers or building tradesmen: They're being used by those out for some recreation. These buyers want a load bed out back, but they also want style, performance, comfort and quality.Locked in a seemingly endless competition with Chevrolet for light-truck sales leadership, Ford has been more aggressive in generating new trucks for a wider market. The Ranger Splash is just one example, and we think it will be a huge success. Nitpicking over cupholders and fore/aft bucket seat travel can be overlooked, because this is a great-looking truck that's fun to drive. In fact, if a retail salesperson had been present during our test drive, we would now own a Splash.