Does styling sell something as utilitarian as a full size pickup? You know your response to that question better than we do, but the short answer seems to be a resounding "yes."By way of proof, consider the Dodge Ram pickup. For almost two decades, the Ram toiled along virtually unchanged - and unnoticed - behind the Ford F-Series and the GM C/K series trucks, a distant third in the sales race.
But the 1994 model year brought an all-new, knock-your-socks-off Ram to Dodge showrooms - bigger inside than its rivals from Ford and General Motors, with an exterior design that said truck in capital letters.Click here to read more