The idea of a "would car" - a vehicle designed to serve markets from Detroit to Dublin - isn't new. Most major carmakers have tried their hand at this game at one time or another. And, to varying degrees, most have failed.But with consumer needs, tastes and concerns becoming increasingly uniform worldwide, the idea makes more sense now than ever before.
Safety, fuel efficiency and environmentally clean operation are just as compelling in other major world markets as they are here. And American auto preferences in ride, handling and size are much closer to European standards than at any time in the past.
That's the backdrop for the Ford Contour, an all-new car that already has a solid track record in Europe, and is now rolling into U.S. showrooms.Click here to read more