And the public has responded to these actions: BMW of North America Inc. reported its 1994 sales figures at more than 77,000 units through November 1994.
We believe the new 740i will be another showroom success. Cars this good do not go unnoticed. Our model, with a number of standard goodies and no optional equipment, came in at $58,370, and proved to us to be worth every single sawbuck. Next Page