But times have changed at Mitsubushi. There is but a single Mighty Max available for 1995, with one engine and one drive system, two transmission possibilities and an option list that contains only a handful of items.
The reason is simple. Mitsubishi is concentrating on its more profitable core product - passenger cars and sport/utilities - and is leaving most of the compact pickup market to its rivals.
Thanks to the Dakota, Dodge ceased to be a client, and pickup trucks weren?t pulling crowds into Mitsubishi showrooms. To compete against its powerhouse rivals, the company would have been forced to spend large amounts of money retooling its pickup line.
This dilemma was deepened by Mitsubishi?s Montero sport/utility vehicle. Unlike the sport/utilities from Toyota and Nissan, which share a common chassis with the Toyota and Nissan compact pickups, the Montero chassis is a separate entity.
With a Montero redesign not far away, updating the Mighty Max meant investing in two separate truck chassis at a time when development dollars - or yen - were scarce.
That didn?t make good business sense to Mitsubishi. So what remains is a basic-but-practical truck for people who have no need for fancy graphics, wheel-arch flares or Kustom Kabs. If you want simple, inexpensive and efficient, the Might Max is for you. Next Page