1995 Oldsmobile Aurora Walkaround Review at Automotive.com
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Oldsmobile
Aurora
1995

1995 Oldsmobile Aurora Review: Exterior

Below is a full, detailed 1995 Oldsmobile Aurora review and road test from New Car Test Drive. A full evaluation of price, equipment, the driving experience, and specs are all here in a structured, easy-to-navigate format from journalists with limitless ...     read more
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1995 Oldsmobile Aurora Review

Competitive performer leads division into the future
Walkaround
The Aurora has strayed only slightly from the original tubular shape sketched on paper by Oldsmobile designers developing the new-image car. That early design was reminiscent of the 1966 Oldsmobile Toronado. In fact, the Aurora, though it is a luxury performance sedan, replaces the Toronado, which was a coupe. The designers' game plan was to create the drama of a coupe in a practical sedan.

The Aurora's tubular shape has allowed for smooth flowing lines on the upper and lower body panels, and the bold design emphasizes the wheels. The Aurora does not sport a conventional grille, which is a clean break from Oldsmobile's tradition of using egg-crate grilles.

Despite its importance to the division, the Aurora presents little exterior evidence to indicate it's an Oldsmobile. The car's nose features a silver script "A" instead of the Oldsmobile rocket logo. This is most likely because consumer research conducted during Aurora development revealed that potential buyers loved the car when it had no Oldsmobile emblem; they were thumbs-down when the rocket was present. Also, references to the Aurora in advertising and print material call it "the Aurora by Oldsmobile."

Those same consumers told Oldsmobile they wanted to buy cars in a new way - more in the Saturn tradition. Oldsmobile has adopted Saturn's no-haggle selling concept, and dealers and their personnel must undergo special training to sell and service Auroras.

In fact, only dealerships who send their managers and employees to Oldsmobile's Vision Center, a school that features a showroom and service area, can sell the Aurora. These dealerships must spend $10,000 to $16,000 for training of two key managers and at least 20 percent of the sales staff, and must agree to stock a certain amount of Aurora parts. Next Page


1995 Oldsmobile Aurora