It's fair to say that Volvo has one of the strongest, most clearly-defined images inthe automotive industry.
Even if you've never driven a Volvo, what's the first word that comes into your mind
when you hear this brand name? That's right. Safety. In particular, passive
safety--elements designed to protect you when sheet metal starts crumpling and you no
longer have control of the situation.
Along with its other strengths--durability and reliability--Volvo stood for safety when
safety wasn't cool. The Swedish carmaker's pioneering work in this area has helped to
make dramatic improvements in crash survivability, not only in Volvo products but
throughout the industry at large.Click here to read more