You say you think a truck ain't a truck unless it looks like a truck? Well, you're notalone. Judging by the macho assertiveness of the full-size Ram pickup, the folks at
Dodge seem to think so, too.
When the Ram was introduced in 1994 it set the truck business on its collective ear;
here was a pickup that looked like it was styled by the same people who design
long-haul big rigs. With its bold snout and distinctive front fenders, the Dodge Ram
(even its name sounds like a tough-guy product), was the epitome of the he-man look.
As it turned out, it became so popular that one of the biggest problems facing early
customers was simply finding one in the preferred trim, equipment level and color. In
the 1995 model year, Dodge added a Club Cab body, with seating for six. For 1996 there
are refinements in powertrains and detail changes in features and trim.
Contributing to the Ram's macho image is the availability of the gorilla-like V10
engine, with 8.0 liters, 300 hp and 450 lb.-ft. of torque. To drive a Ram with the V10
is to develop whole new perspective on pickup truck power, and the Ram V10 upped the