There's no question that the influx andpopularity of imported luxury cars made an indelible mark on American car
makers--and the mark was a bruise. It took a wholesale retooling of classical
Detroit mindsets to confront this formidable offshore challenge, and in
these upscale car wars the domestics emerged from their foxholes loaded
for bear. The simple fact that the Aurora even exists is ample proof that
the message of luxo-imports has been intercepted, decoded, and implemented.
Briefly recapping the now familiar narrative, the Olds product line
was in dire need of fresh blood when the sleek Aurora sedan was introduced
in the fall of 1994 as a '95 model. It immediately became something of
a heartthrob for the normally jaded motor press, who embraced the Lansing
automaker's new grasp of the subtle characteristics of luxury and performance.
It was obvious that the Infinitis and Lexuses of the world had provided
the template for Aurora. What we said last year in these pages is still
true--Olds sought to rebuild its image, starting from the top, and it's
worked. Next Page