You hear a lot about value when car companiesare selling you their flavor of the month, but what does value mean? It
isn't just price, of course, but green dollars American on the barrelhead
obviously play a big part in it. For many buyers, though, value is best
described not by price but by what the dollars actually buy. With the 1997
Toyota Corolla line, those green dollars American go impressively far.
Did you know the Corolla has an American lineage? Toyota has long shared
an assembly plant in Fremont, California with Chevrolet. Corollas and the
Geo Prizm (largely based on Toyota mechanicals) are built there, but Toyota<BR>
has also imported some Corollas to meet market demand. Now, however, all
1997 Corollas will be built in North American factories, with Toyota's
Ontario, Canada plant supplementing the output from California.
The car has a long history of popularity, so it must be doing something