It's obvious the F-150 has been a good truck. People don't buy you into the top spotyear after year if you aren't top spot material. But Ford decided keeping its top spot
meant making a good thing better, and showed confidence in also making it quite a bit
different in the process. There may seem to be a bit of bet-hedging here, since Ford
will keep the 1996 model on sale through most of the year, but that's only because of the changeover required at two more plants.
Will Ford's new F-150 encounter resistance? Or will it lure buyers in even greater
numbers? Only time will tell. But we're betting on more buyers. The North American
Truck of the Year jury gave the F-150 top honors this year, and we think they called it right. This one's a winner.