Good has gotten better. The look is definitely controversial, and responsespolar--folks either like it or they don't. But 1996 sales suggest there
are a lot of "like-its" out there. The Taurus faces some strong
rivals in 1997, in particular the Honda Accord and the new Toyota Camry.
Both of which are very conservative--and very good--cars. Pricing and performance of the three are basically on a par. So when it gets to crunch time, the
choice in many families is very likely going to hinge on that controversial
shape. And you can bet that doesn't come as a surprise to Ford.