Mitsubishi wants the Diamante to make a statement on behalf of the corporation,and we'd say that the message comes through loud, clear and positive.
Diamante is handsome, nicely finished, well equipped and attractively
priced. It competes with some outstanding players in the entry luxury segment--the
Lexus ES 300, Infiniti I30, Mercedes C-Class, BMW 3-Series, Mazda Millenia
and new Cadillac Catera, to name just a few.
With competition like that, backed by lots of TV advertising dollars,
it's easy to see why the Diamante has been something of an open secret.
Visibility is expensive, and Mitsubishi's relatively small U.S. sales organization
doesn't have the marketing clout of, say, General Motors or Toyota.
Nevertheless, if you're shopping in this realm, we think the Diamante
merits a look-see. We also think you'll be pleasantly surprised.