More for less. If there's one single theme that sums up the entire 1998 new model lineup, this is it--better vehicles at better prices--and the new Isuzu Rodeo is a good case point.A leader among the import nameplate sport-utilities ever since its 1990 introduction, the Rodeo has been redesigned for 1998. The new one offers more refinement in every area and it does so at a reduced price. The price for the rock bottom two-wheel-drive, four-cylinder S version of the new Rodeo has been raised $655 over the old one. But Isuzu has lowered prices an average of $500 for most of the Rodeo range when comparing comparably equipped models.
Like other manufacturers, Isuzu's claims of reduced pricing involves a bit of economic sleight-of-hand in the realm of standard equipment. It's easier for the manufacturer to improve a vehicle's relative value by including more goodies than it is to actually knock a grand off the suggested retail price.Click here to read more