If the new Town Car is any indication of Lincoln-Mercury's intent to change minds about what a luxury car should be, then they are well on their way toward attracting a new group of buyers. Lincoln-Mercury wants to keep all of
its current customers -- they give the Town Car one of the highest loyalty and repurchase rates in the industry.
But, at the same time, the division wants to use the new Town Car to attract buyers away from other domestic and
Japanese luxury brands.
Lincoln-Mercury plans to do this with fresh styling and a greatly improved driving experience achieved through Click here to read more