In the automotive world, "brand" is the buzzword of the day. And at General Motors, that means every product is supposed to deliver the sort of cues and features that best define its place in the automotive hierarchy. A
midsize Pontiac is supposed to be distinctly different from a midsize Buick or Chevrolet.
Putting the brand concept into practice isn't as easy as it sounds, especially for a company as big as GM. But
Pontiac has excelled in this area. Bonneville remains one of the most visually and technically distinctive products Click here to read more