More and more people are buying trucks for what marketing gurus call "personal use," which means using a truck like a car for daily transportation. Lost in that is the main reason pickups were designed
in the first place: To haul stuff around. In the old days, pickups were supposed to be reliable and not
cost too much money.
It's this back-to-basics concept that best defines the mission of the Isuzu Hombre. Not the fanciest,
nor the most powerful, nor the most loaded with options, the Hombre offers honest truck hauling at an
easily affordable price.
Isuzu's Hombre was introduced just last year, but that doesn't mean it requires more time to work
the bugs out. The Hombre is built by General Motors, in Shreveport, La., and is a mechanical twin of
the Chevrolet S-10 and GMC Sonoma compact pickups. So it's a proven commodity.
The primary difference is that Isuzu has its own styling treatment for the front of the Hombre.