Some observers scoffed when Oldsmobile, purveyor of high-tech luxury sedans, entered the SUV market. It was, after all, a crowded playground with demand sure to peak in short order. Oldsmobile entered the fray with no
track record and just one model available in only one trim and equipment level. On the face of it, this seemed
a recipe for sales disaster.
And the Bravada did get off to a rocky start. At one point, it seemed to be on the brink of extinction, but
Oldsmobile persevered and, thanks to some timely upgrades, has brought Bravada sales up to a level that will
ensure its continued presence on the SUV scene. There has been no shortage of potential buyers; the public's
appetite for sport-utilities increases every year.
From the beginning, Oldsmobile management played it smart. Rather than developing an all-new vehicle, they
based the Bravada on the proven, high-volume Chevy Blazer/GMC Jimmy platform. Taking this simple and direct route