While the previous Cougar was nothing more than an overweight, rebadged Thunderbird, the new one is a sporty coupe designed to appeal to younger professionals.With that in mind, Mercury's marketing people took a group of dealers to the House of Blues. Mercury dealers are most comfortable selling Grand Marquis, Villagers and Tracers, but the launch of the Cougar will bring a type of buyer into their showrooms they have never seen before. They needed to understand that they shouldn't immediately show someone the door just because they were sporting green hair and wearing tattered clothes.Click here to read more