The RAV4 may not have the off-road capability of a Jeep Wrangler, but sales figures show it's a package that buyers like. It's tougher than a car, softer than a truck and as big as a small wagon. It offers some of that rugged image that's so popular today in a smaller package, while delivering a measure of spunk and fun with unique styling.Comfortable for car-pooling, commuting and collecting groceries, the RAV4 is ideal for light action on the beach or in the backcountry. Compared with compact sport-utilities, the RAV4 falls short in towing capacity, passenger space and cargo space. The RAV4 has climbed in price this year. Our test model retails for $23,590.
On the other hand, it offers good fuel economy and Toyota's solid reliability and build quality. We'd expect it to offer good resale value as well. Those factors all help reduce costs in the long run.