Even with a complete redesign last year, the
Toyota Corolla remains an unobtrusive car, one that seeks to meet the needs of buyers looking for transportation rather than sensation. The absence of flash can make any car a difficult selling proposition, but customers are so attracted to Corolla's reasonable price and reputation that near-invisibility seems to have no effect on sales.
One rung down from the popular Camry, the Corolla enhances Toyota's reputation for meeting the needs of its customers, blending long-time virtues with new strengths into an appealing whole.
As a model name, Corolla has been around for some 30 years, evolving from a tiny imported sedan of slightly odd appearance into a made-in-America compact that sells well and is routinely praised for its refinement.