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Lineup
The beauty of Toyota's strategy with the MR2 Spyder is apparent in its model lineup: one car, few options, starting at $23,595. Toyota calls this "mono-spec," which is perhaps a suspect word. Regardless, this single-model, limited-option strategy makes the MR2 less costly to build and distribute. Customers need only choose colors and whether they want leather interior (a new-for-2001 option). Dealers offer wheel locks and an unnecessary cover that can be used when the convertible top is folded. Next Page
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