Toyota wants to draw a new age into its showrooms, a younger crowd that, once there, will return over time as faithful buyers of Toyota products. But the brand name Toyota doesn't click with this crowd. Neither does the present line up, starting with the Echo and closing with the Avalon. Toyota figures the solution is a new brand, one carefully researched to appeal to the next generation of car buyers. Scion is that new brand. The Scion xB is one of three all-new models wearing the new badge and can now be found in about 80 percent of the Toyota showrooms in California. In February 2004, Scion will expand to the South and East Coast. Scion is expected to complete its national rollout in spring 2004.Click here to read more