South Korea's car makes have come a long way since the days of the infamous Hyundai Excel. And the new 2004 Kia Spectra is a good representation of just how far they've come in design, quality and technology.Fit and finish is on a par with the best in the class. Styling is sharp and distinctive. Power and economy mesh well. Comfort and convenience are fully featured.
None of the competition matches the price of the Kia Spectra while offering the same level of occupant safety.
Go ahead, be the first on the block. Just make sure you get the new one.