Scion is that new brand. The Scion xB is one of three all-new models wearing the new badge and can now be found in about 80 percent of the Toyota showrooms in California. In February 2004, Scion will expand to the South and East Coast. Scion is expected to complete its national rollout in spring 2004.

The success of the Scion xB depends in part on how it stands out in the market. There's no question it stands out visually. The Scion xB is a box on wheels. Built by Toyota to high standards of quality, durability and reliability, the Scion xB feels tight and quiet, with little wind noise and no squeaks or rattles. It rides smoothly and is easy to drive with good brakes and a smooth clutch. It's no hot rod, however, so shifting into lower gears is needed for quick acceleration. Inside, it's roomy and has a nice interior with controls that are easy to operate. The driver and passengers sit upright in chair-like seats and enjoy excellent visibility. As its looks suggest, the xB offers better cargo capacity than your average compact car.