If you aren't aware there's a new Ford Focus on the road, you haven't been paying attention. Ford is making a big deal of the revamping of its small car, the 2005 Focus. The automaker claims it is conducting an advertising blitz like it did on the F-150pickup truck.Ads for the Focus have been plastered all over popular shows like "American Idol." They feature the Focus talking and "begging to be driven." The Focus is critically important to Ford, not necessarily in terms of volume and profits, but in that it reels in certain kinds of important customers, notably first-time buyers, first-time Ford buyers, women and minorities.Click here to read more