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IntelliChoice Value Rating
The chart above shows the purchase price versus ownership cost for each car from a specific vehicle class. The cars with better than average ownership cost/purchase price correlations are the best values, and these best value cars are represented by the dots below the curve. (i.e. the cars that have a lower ownership cost compared to its purchase price.) Those cars, which are worse than average or poor values, appear above the curve.
One way to view the graph is to draw a vertical line through any purchase price. You may see several dots that fall on this line - each of which is a car with a similar purchase price. However, notice the difference in ownership costs of each car represented by the vertical position of the dot. Two cars with the same purchase price can have thousands of dollars difference in ownership costs. This is what separates "good value" cars from "poor value" cars.
What is a good car value?
A "good car value" is one whose cost to own and operate is less than expected. The lower the cost to own and operate a car compared to what is expected, the better the value of that car.
But how do we know a car's "expected cost"?
For each car in the class, IntelliChoice plots the car's purchase price against the total five-year cost to own and operate it as determined by IntelliChoice research. Each dot on the above chart represents a specific car. Generally, we find that as the purchase price of the car increases, the cost to own and operate that car increases. This is why the dots on the graph tend to rise upward and to the right. This phenomenon also makes intuitive sense - as the purchase price rises, financing costs tend to rise, as do insurance, depreciation, taxes, and most other car ownership costs.
This is an important concept. It's normal for car ownership costs to rise as purchase price rises. Therefore, we can't just establish one "average" ownership cost number for each class, since cars in the class have different purchase prices. (This is why the "Relative" shown on each chart is different for cars in the same car class.)
Using statistical techniques, IntelliChoice "connects the dots" to form a curve that defines, for this car class, the relationship between the car's purchase price and car's ownership costs. This curve is our "expected cost" curve. The curve defines, for any car in the class, the five-year ownership cost that we would expect to see at each possible purchase price. If every car in the class were an average value, then all the dots would fall exactly on the curve. However, it's rare that any dot is exactly on the curve. Some dots are a little higher or lower, and some are a lot higher or lower. The dots that are a little lower are better than average car values, while the dots that are a lot lower are excellent car values (A dot that is a lot lower than the curve has ownership costs much lower than expected for a car of its purchase price). Conversely, a dot a little higher than the curve is a poorer than average car value, while a dot that is much higher than the curve is a poor car value.
Value is a relative term, not an absolute term. It is performing better than the logical expectation.
So is a Mercedes-Benz E320 expensive to own and operate? Certainly in an absolute sense. Most other cars cost less. But, when its cost to own and operate is plotted against cars with comparable invoice prices, the E320 costs less. So the E320 is not expensive to own and operate - it is a good car value. The Mercedes does not have low ownership costs, but it has low ownership costs for its invoice price.
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2006 Dodge Dakota Packages & Options
2006 Dodge Dakota Packages
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2_A
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Quick Order Package 2_A
- ($1,220)
Standard equipment package
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2_C
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Quick Order Package 2_C
- $395
Cruise control; Steering wheel with tilt adjustment; Includes: [CLA] Front Floor mats
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AGG
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Sport Appearance Group
- $945
Front and rear alloy wheels with 16 inch rim diam and 8.0 inch rim width; Body color front and rear bumpers; Body color grille; Ultraviolet front fog lights; Excludes: [&PRJ] Inferno Red Crystal Pearl Paint And [WD1] 16 x 8.0 Cast Aluminum Wheels And [AMW] TRX Group
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AHC
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Trailer Tow Group
- $455
Heavy duty battery; Auxiliary transmission cooler; Power steering cooler
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AJP
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Power Convenience Group (Fleet)
- $850
Front power windows with one one-touch and door mounted switches; Illuminated entry system on interior; Driver and passenger power black door mirrors; Remote power locks; Delayed/fade courtesy lights; Requires: [2_C] Quick Order Package 2_C
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AMW
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TRX Group
- $1,095
Body color grille; Front and rear all seasons tires with all-terrain tread, 265 mm tire width, 70% tire profile, R tire rating and outline white letters; Front and rear alloy wheels with 17 inch rim diam and 8.0 inch rim width; Excludes: [AGG] Sport Appearance Group And [WD1] 16 x 8.0 Cast Aluminum Wheels; Includes: [DSA] Anti-Spin Differential Axle; Requires: [2_C] Quick Order Package 2_C
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2006 Dodge Dakota Options
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&PDM
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Mineral Gray Metallic Paint
- $150
Multi-coat metallic paint; Excludes: [&PRJ] Inferno Red Crystal Pearl Paint
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&PRJ
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Inferno Red Crystal Pearl Paint
- $225
Multi-coat pearl paint; Excludes: [&PDM] Mineral Gray Metallic Paint
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BGK
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Brakes - 4-Wheel Anti-Lock
- $495
Four disc brakes including two ventilated discs; Four-wheel ABS
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C5_
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Cloth Bucket Seats
- $595
Full floor console with covered storage box; 12v power outlet: front and 2; Front seat center armrest; Bucket heated passenger seat , bucket electrically adjustable driver seat with height adjustment, lumbar adjustment, three adjustments and tilt adjustment; Requires: [CFR] Rear 40/40 Folding Split Seat And [2_C] Quick Order Package 2_C
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CFR
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Rear 40/40 Folding Split Seat
- $300
Two symmetrical jump front facing rear seats
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CGS
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Side Supplemental Air Bags
- $495
Front and rear roof airbag; Requires: [CFR] Rear 40/40 Folding Split Seat
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CLA
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Front Floor mats
- $55
Carpet floor mats
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DEJ
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6-Speed Manual Transmission
- $0
Manual six-speed transmission with shift lever on floor; Excludes: [DGQ] 5-45RFE 5-Speed Automatic And [DGV] 4-Speed Automatic Transmission
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DGQ
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5-45RFE 5-Speed Automatic
- $1,170
Automatic five-speed transmission with lock-up, electronic control, shift lever on column, 3.000:1 first gear ratio, 1.670:1 second gear ratio, 1.000:1 third gear ratio, 0.750:1 fourth gear ratio and 0.670:1 fifth gear ratio 5-45RFE; Automatic drive indicator on dashboard; Excludes: [DEJ] 6-Speed Manual Transmission And [DGV] 4-Speed Automatic Transmission; If: [EVA] 4.7L Magnum V8 Engine; Includes: [DMD] 3.55 Axle Ratio; Requires: [EVA] 4.7L Magnum V8 Engine
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DGV
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4-Speed Automatic Transmission
- $1,095
Automatic four-speed transmission with lock-up, electronic control, shift lever on column, 2.840:1 first gear ratio, 1.570:1 second gear ratio, 1.000:1 third gear ratio and 0.690:1 fourth gear ratio 42RLE; Automatic drive indicator on dashboard; Auxiliary transmission cooler; 3.550:1 axle ratio; Excludes: [DMD] 3.55 Axle Ratio And [DEJ] 6-Speed Manual Transmission And [DGQ] 5-45RFE 5-Speed Automatic; Requires: [EKG] 3.7L V6 Engine
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DMD
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3.55 Axle Ratio
- $40
3.550:1 axle ratio; Excludes: [DMH] 3.92 Axle Ratio
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DMH
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3.92 Axle Ratio
- $40
3.920:1 axle ratio; Excludes: [DMD] 3.55 Axle Ratio; Requires: [DSA] Anti-Spin Differential Axle And [DGQ] 5-45RFE 5-Speed Automatic; Or [DGV] 4-Speed Automatic Transmission
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DSA
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Anti-Spin Differential Axle
- $295
Rear viscous limited slip differential; Requires: [DMD] 3.55 Axle Ratio; Or [DMH] 3.92 Axle Ratio
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EKG
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3.7L V6 Engine
- $0
3701 cc 3.7 liters 90.0? V 6 front longitudinal engine with 93.0 mm bore, 91.0 mm stroke, 9.1 compression ratio, cast iron block, light alloy head, overhead cam and two valves per cylinder EKG; Excludes: [EVA] 4.7L Magnum V8 Engine; Requires: [DEJ] 6-Speed Manual Transmission; Or [DGV] 4-Speed Automatic Transmission
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EVA
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4.7L Magnum V8 Engine
- $785
4701 cc 4.7 liters 90.0? V 8 front longitudinal engine with 93.0 mm bore, 86.5 mm stroke, 9.0 compression ratio, cast iron block, light alloy head, overhead cam and two valves per cylinder EVA; Power: 172 kW , 230 HP SAE @ 4600 rpm; 290 ft lb , 393 Nm SAE @ 3600 rpm; Fuel consumption: EPA urban (mpg): 15 and country/highway (mpg): 20; Fuel economy EPA highway (mpg): 20 and EPA city (mpg): 15; Excludes: [EKG] 3.7L V6 Engine; Requires: [DEJ] 6-Speed Manual Transmission; Or [DGQ] 5-45RFE 5-Speed Automatic
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GCE
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Full Swing Rear Doors
- $125
Full Swing doors open nearly 170 degrees
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GFA
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Rear Window Defroster
- $160
Rear window with defogger; Excludes: [GFD] Sliding Rear Window
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GFD
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Sliding Rear Window
- $140
Sliding rear window; Privacy tinted glass on rear; Heat reflective glass
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GUN
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Power Multi-Functional Mirrors (Fleet)
- $70
Driver and passenger power door mirrors; Requires: [2_C] Quick Order Package 2_C And [AHC] Trailer Tow Group And [AJP] Power Convenience Group (Fleet)
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GXX
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Sentry Key System (Fleet)
- $75
Immobilizer
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JPM
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Heated Front Seats
- $250
Heated driver and passenger seat; Requires: [C5_] Cloth Bucket Seats And [2_C] Quick Order Package 2_C
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LM1
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Daytime Running Lamps (Fleet)
- $40
Day time running lights
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NHK
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Engine Block Heater
- $35
Block heater
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RSA
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Sirius Satellite Radio
- $195
Audio system with satellite
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RSP
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Uconnect Hands-Free Communication
- $360
Hands-free cellular phone Bluetooth; Automatic operation rear view mirror
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WD1
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16 x 8.0 Cast Aluminum Wheels
- $450
Front and rear alloy wheels with 16 inch rim diam and 8.0 inch rim width; Excludes: [AGG] Sport Appearance Group And [AMW] TRX Group; Requires: [2_C] Quick Order Package 2_C
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XME
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Under Rail Box Bedliner
- $245
Pickup bed insert liner
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2008 Dodge Dakota Great Value At $20,080
Auburn Hills, Mich., Jul 9, 2007 - Dodge announced pricing today for the new 2008 Dodge Dakota, which features six...
07/09/2007 | 15:07 PM
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2008 Dodge Dakota Rolls Out At Chicago Auto Show
Chicago, Feb 7, 2007 - Chrysler Group unveiled this week the new 2008 Dodge Dakota mid-size truck with a new engine...
04/23/2007 | 21:04 PM
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Chrysler tempts Consumers to Customize at SEMA
Chrysler LLC Reveals Lineup of ‘Tricked, Tuned and Customized’ Chrysler, Jeep® and Dodge Vehicles for the 2007...
11/29/2007 | 22:11 PM
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Chrysler's "Let’s Refuel America" Cuts the Gas
Chrysler has started a new sales promotion called “Let’s Refuel America,†which offers an incentive for buyers of...
05/07/2008 | 23:05 PM
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Chrysler employees get better deals buying from dealerships
Sadly enough, the company that can least afford huge incentives right now is the one most being forced to use them....
06/04/2008 | 07:06 AM
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2005 Truck of the Year Testing
Meet the evaluate the contenders for this year's award: Hummer H2 SUT,Ford F-250/F-350 Super Duty, Nissan Frontier, Dodge Dakota, and Toyota Tacoma
more
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