2006 HUMMER H3 Review
Less isn't more, but it's still too much.
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With society's collective brain still adjusting to oxymorons like rap music, marital happiness and business ethics, here comes General Motors to again challenge our cognitive grasp on the universe with this concept: a miniature Hummer.
Preposterous. Absurd. Everyone knows why humans buy Hummers. Size. Excess. Intimidation, and the ability to drive straight through hell and run over as many people as you can on the way. Why would anyone cash out for a Hummer if subjected to standing on equal physical footing with every other SUV-driving hack on the same mission?
Simple: mystique. Hummer's legend and unmistakable appearance do lend a certain credence to any truck wearing the name, and GM is counting on those very cornerstones to carry the new H3 through such opposing odds, even as the marketing team mixes the message with such wussy qualities as fuel economy, maneuverability, and practicality. Think they're crossing the line of credibility here?
Apparently not - at least, not enough to stop early reports of the H3 selling at nearly triple the rate of all other Hummers combined. The bet paid off, and the concept works.
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Let's see if the same can be said of the execution. Next Page |