The mid-size, mid-price car market is approaching saturation. Depending on how they're counted, more than seven nameplates compete for shoppers looking for a car that's thrifty, yet performs; that's comfortable, but not expensive; that's fresh and new, but promises to be reliable.
Korea's car makers have never been a part of this class. They've danced around the edges, with the Kia Optima and Hyundai Sonata. But neither car has broken through and established a solid foothold in the mainstream U.S. market.
Enter the all-new 2006 Hyundai Sonata.