2006 Kia Optima in La Quinta, California

Kia continues to climb upmarket, and the introduction of the new 2006.5 Kia Optima is a primary example.

This newest Optima features new engines that are more powerful and more efficient than before, and a new five-speed automatic transmission that offers improved smoothness, efficiency and acceleration performance. Highway fuel economy has been improved by as much as 10 percent over the previous-generation Optima.

Higher quality materials and improved fit and finish create a more comfortable interior. More powerful and fully featured audio selections entertain and soothe during trying drives. A lengthened body and higher roof add roominess. A new platform with a longer wheelbase and updated suspension combine with larger wheels and tires to deliver a smoother ride and more responsive handling.