Town Car is appealing for its spacious six-person seating and cavernous trunk, with plenty of storage for luggage and golf clubs. This is a traditional American luxury sedan. It's roomy and comfortable. It's smooth and stable. Its V8 engine and rear-wheel-drive layout give it a traditional feel. And it's luxurious.
People who buy Town Cars like them; The Town Car is the highest-rated American car in the mid-luxury segment, according to a J.D. Power and Associates customer-satisfaction study; 60 percent of all Town Car customers are repeat buyers. Some 75 percent of limousine and livery fleets are made up of this large American luxury sedan. Yet individuals still account for more than 65 percent of all Town Car sales.
The Town Car was extensively re-engineered for the 2003 model year with a new frame, a new rack-and-pinion steering system, a new brake system, and new front and rear suspensions. This resulted in improved handling. Revised front and rear styling distinguished the changes, but the styling revisions were subtle.