Mazda calls the Mazda5 a "multi-activity vehicle infused with sports car inspiration" that "efficiently transports people and equipment like a large SUV."We'll leave alone the question of whether the words "efficiently" and "large SUV" belong in the same sentence. It is a fact, however, that buyers who are attracted to the passenger and/or cargo capacity of an SUV may be put off by SUV bulk and SUV fuel consumption. A minivan does the same job more efficiently, but seems to carry a certain social stigma. Station wagons used to do the job, but have now all but disappeared.
So how does the style-conscious consumer transport spouse, children, parents and pets? Urban architects have known the answer for at least a century: Go vertical.
The skyscraper principle applies equally to motor vehicles. Start with a small-sedan chassis for handling, ride comfort, and fuel efficiency. Build the body tall to pack more people and things inside the same footprint. Then give it a clunky-funky look that says "SUV," or at least "SUV crossover," more than "minivan."
Europeans, who have lived with high fuel prices for decades, have been building and buying tall people movers since the 1950s. The Japanese, also, embraced the concept long ago. The idea is still novel in America, but vehicles as good as the Mazda5 just might help it catch on.