The Yaris is the lowest priced Toyota, the Toyota that best represents the value of good, basic transportation.
The Yaris is a reminder of what has made Toyota the world's leading carmaker: the ability to cater to a wide range of luxury and specialty market niches without forgetting how to build good, basic transportation.
The Yaris is a marvel of space efficiency with clever cockpit packaging. Its relatively long wheelbase (the longest in its class) makes the Yaris cockpit feel quite spacious, especially in the liftback with its tall, extended roofline.
Still, you know this isn't a Lexus, or even a Camry, from the clearly heard engine and some road noise. These are constant reminders of the car's small size and light weight, but there's little else about its road manners to complain about.
The Toyota Yaris proves that inexpensive should not be confused with cheap. From their well sculptured exterior lines to the tailored, upscale look of their interiors, little about the Yaris liftback or sedan suggests the cutting of corners.