The sibling entry, the Chrysler Sebring, although it starts at about the same price, is a rounder, more traditional design for a different customer. The Dodge Avenger will reach out to those buyers looking for something different in a huge part of the market that offers a lot of sameness: front-wheel drive, four-cylinder or V6 engines, around 100 cubic feet of interior space, navigation, satellite radio and lots of interior storage spaces. This is the largest single passenger-car market segment, and very few of the competitors have the combination of style, features and options that the Avenger offers. Those features include a drink cooler in the dashboard, an optional beverage cooling/heating system in the center console, and an optional rear-seat entertainment system in a sedan body (most are found in minivans and SUVs).

The proposition here is a simple one: a scaled-down Charger four-door coupe for those family sedan buyers who would really like to have a car that looks like a big Charger, but operate their lives on a four-cylinder or V6 budget and sensibility, not a 5.7-liter Hemi budget.