Working from a concept developed for the first Corolla, the new one shows you can make a car inexpensive without it being cheap. It feels more like a small car than an econobox, as much a smaller Camry as anything else. There is no hybrid version: 27/35 mpg is nothing to sneeze at, hybrid technology isn't inexpensive, and the Prius has that covered.

Younger and older buyers alike appreciate low purchase and operating costs, and previously Corollas have proven reliable and not an expensive insurance proposition. First-time drivers will do well with straightforward controls, minimal distractions, and standard passive safety equipment, and many older drivers will appreciate the same things for different reasons.