The 2010 Toyota Prius ($21,000) comes in trim levels, starting with Prius I. Because Toyota wants to stay focused on the Prius name, there are no models with names of their own. There are the Prius II, III, IV and V. Prius II ($22,000) is fully equipped and is expected to be the most popular. Prius III ($23,000) adds a premium JBL sound system and Bluetooth capability.Prius IV ($25,800) adds leather seats and upgraded trim, heated front seats, water repellent window glass, plasma instrument cluster, HomeLink, and a Smart Key system. Prius V ($27,270) adds 17-inch alloy wheels, LED headlamps, and foglamps.
Options include the Navigation Package ($1,800) with voice-activated DVD navigation with Bluetooth, XM traffic and a backup camera. The Solar Roof Package ($3,600) adds a solar powered ventilation system to the Navigation Package. The Advanced Technology Package ($4,500) includes a pre-collision system that automatically dabs the brakes and reduces crash impact speed by a slight amount, radar cruise control, Lane Keep Assist, Intelligent Park Assist, and the Navigation Package.