The Olds 98's Rocket V-8 turns over lazily and starts up not with an AC/DC snarl but with a Bing Crosby burble.
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It may be hard to believe today, but at one time, Oldsmobile distinguished itself among General Motors divisions with its advanced engineering.
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The red rocket is back, but not in the form we're used to.
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Olds experimented with a 288-cubic-inch V-8, but Cadillac management complained. Olds switched to developing 60 and 70-degree V-8s and V-6s until GM approved a $9.4-million budget for Olds's 90-degree engine.
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An homage that was as successful as the original.
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He was Oldsmobile's last true general manager, a straight-shooting cowboy from South Dakota who had the guts to try and save the division. Nearly 10 years after his so-called retirement, John Rock talks about the waning days of America's oldest brand and the state of GM.
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The idea behind muscle wagons like the Magnum SRT8 and E55 AMG isn't new.
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General Motors struggled to define Oldsmobile's place in its lineup in the late 1990s before it killed the division. But in 1965, it knew exactly what Oldsmobile stood for.
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The Toronado stems directly from a game that stylists everywhere play as respite from the tensions of facelifting the bread-and-butter models year after year
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The Toronado stems directly from a game that stylists everywhere play as respite from the tensions of facelifting the bread-and-butter models year after year
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You'll see we somehow managed to get ourselves into every trying situation, as if something were needed to break the monotony, that made the occasion even more unforgettable.
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IT'S RELATIVELY rare in this day and age for any company to explore largely uncharted waters and bring out a design like the Toronado, that contains so many new and unconventional features.
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The editors of Motor Trend present the 1966 Car of the Year award to Oldsmobile Division of General Motors for its Toronado. Never in the 14-year history of this award has the choice been so obvious and unanimous.
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The editors of Motor Trend present the 1966 Car of the Year award to Oldsmobile Division of General Motors for its Toronado. Never in the 14-year history of this award has the choice been so obvious and unanimous.
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This 1954 Oldsmobile F-88 was designed during the Harley Earl era and explored how other GM-branded cars might be built around themes established by the 1953 Corvette.
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Stuck in the middle of GM
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Ransom Eli Olds shipped his first (steam-powered) horseless carriage to India in 1893, making it America's first auto export. He incorporated Olds Motor Works in 1899, built the country's first dedicated auto plant and - despite a disastrous fire that destroye
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We're sad for our 2000 Oldsmobile Intrigue, as while in our care, it learned its parent, one General Motors, didn't love it anymore. Not just it, but the entire Olds division. Too bad, as the Intrigue's platform partners from Buick and Pontiac don't get to enjoy the torquey and reasonably smooth 3.5
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We're sad for our 2000 Oldsmobile Intrigue, as while in our care, it learned its parent, one General Motors, didn't love it anymore. Not just it, but the entire Olds division. Too bad, as the Intrigue's platform partners from Buick and Pontiac don't get to enjoy the torquey and reasonably smooth 3.5
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Glass Ceiling?Although the '75 Hurst/Olds was the first production vehicle to offer glass "T-To...
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It's about time to say buh-bye to our long-term Intrigue; in fact, to Olds altogether. Interestingly enough, Oldsmobiles are selling like crazy, contrary to what some automotive analysts feared. We guess that shows what aggressive discounting and additional warranty coverage on some already worthy p
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It's about time to say buh-bye to our long-term Intrigue; in fact, to Olds altogether. Interestingly enough, Oldsmobiles are selling like crazy, contrary to what some automotive analysts feared. We guess that shows what aggressive discounting and additional warranty coverage on some already worthy p
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We're skeptical when somebody tells us less is more. Less is usually just less. But not here. Redesigned for 2001, the Oldsmobile Aurora rolls into showrooms this month half a foot shorter and significantly lighter than the Aurora it replaces. It's also lost a cubic foot of trunk space and has a sma
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First DriveWe're skeptical when some-body tells us less is more. Less is usually just l...
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With its all-new Alero, Oldsmobile has clearly embarked on an ambitious mission of ambition. Desi...
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