Don't get tickets. Insurance companies look for any excuse to raise those premiums, of which tickets are the most common and reviled. Remember, this is the industry that gives radar detectors away for free so that cops can take down your speed. It shouldn't be hard to trace the motivation.
Don't over-drive. Risk increases with exposure and premiums increase with risk, so if you can, don't drive more miles per year than you have to. Don't get too caught up in this point, though; it's broken down by brackets of every few thousand miles, the impact isn't tremendous, and there isn't always a discount for driving below average.
Cover your kids under your policy. They'll save a bundle, as will you, thanks to the standard practice of giving discounts for insuring multiple cars on one policy. Try to not make those risk-prone minors the stated primary driver of any car – especially an expensive one.
Get a car packed with safety features like air bags, antilock brakes, traction control, and stability control. Front air bags have been the norm since the ‘90s, but side and curtain air bags have not, and they have been found to help more and more with each passing year. Some companies began retracting antilock brake discounts after research failed to illustrate any safety benefits through cold, hard statistics. But some still do (some states make them), and antilock brakes are worthwhile to have in any case. Stability control, meanwhile, just got a big publicity boost from a September 2004 study finding that it reduces fatal accidents by 30% in cars and 67% in SUVs.
Shop around for the best carrier. Many consumers stick with the same insurance company for life (probably out of laziness), but they could be missing out on hundreds per year. Once you've found an ideal match, however, try to stick around, because loyalty discounts eventually kick in.
Pay your bills. It might not seem fair, but at many companies, insurance premiums vary with credit scores. The thinking is that someone irresponsible with money would be irresponsible behind the wheel. This has aroused all sorts of controversy and backlash. Various accusations have been fired – of it being unfair, illogical, anti-consumer, or segregative – but until this is resolved, try to master your MasterCard.
Do your homework. Literally. This can give a much-needed discount for drivers who are stuck with the lowest incomes and the highest rates: students. Maintaining a 3.0 GPA is the common requirement, and maintaining is a must, since applicants will be prompted to send in annual proof of their good study habits.
Take a class. A certified driver training or defensive driving class can lower your rates.