BOCA RATON, Fla., July 13 /PRNewswire/ -- Volkswagen dealer websites in the U.S. now feature the Black Book(R) Online used vehicle appraisal service. The announcement was made by Mike McFall president of Veretech, Inc. (licensee for Black Book Online) and Linda Tilt, Interactive Dealer Marketing Manager for Volkswagen of America.
Visitors to VW dealer websites will receive a free used vehicle appraisal price range by utilizing the Black Book Online service. To use the service, website visitors click on the Black Book link and are asked to provide detailed information regarding the vehicle and its condition. An accurate price range is immediately provided for the consumer and is also sent to the dealer.
"The trade-in process is an interesting way to generate different types of leads for our dealers. We've successfully piloted the Black Book Online service with our dealer network and the results have been extremely favorable," said Tilt. "The lead volume is strong and the service is very consumer-friendly."
"It's been our experience that a quick and accurate trade-in appraisal is extremely important to new vehicle prospects. We've also found that the leads generated by the process are of excellent quality. It's clear that an honest and fair trade-in appraisal is very desirable for the consumer and helps to enhance the entire buying experience," said McFall.
Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. One of the world's largest producers of passenger cars and Europe's largest automaker, Volkswagen of America and its affiliates are responsible for the sale and service of Audi, Bentley and Volkswagen products through retail networks comprising more than 900 independent U.S. dealers.
Veretech, Inc. is a privately-funded technology company based in Boca Raton, Fla. The company is the creator of an online vehicle trade-in appraisal that improves dealer closing rates and customer satisfaction. Currently, nearly 1,000 automotive retailing websites, manufacturer websites and web portals use Veretech vehicle appraisal services, which include Intelliprice and Black Book Online.
Considered to be the industry's most timely and accurate source of vehicle pricing data, the Black Book(R) family of vehicle appraisal guides is published by National Auto Research, a division of the Hearst Business Media Corporation. New and used car dealers, lenders, manufacturers, and government agencies have relied on Black Book since 1955. Black Book provides values for both new and used vehicles, exotics and collectables, motorcycles, ATVs, snowmobiles, personal watercraft, and heavy duty commercial trucks and trailers. Black Book data is published weekly in multiple formats including printed guides, electronic data feeds, Internet-based real time applications, hand held PDAs, and a variety of other custom products. Whether you're buying, selling, or lending, Black Book's mission is to provide you with the industry's most timely and accurate information to help you make the right decisions. Please visit us at http://www.blackbookusa.com for more information.