LINCOLNWOOD, Ill., Sept. 22 /PRNewswire/ -- Consumer Guide(R) Automotive, a leading resource for new and used vehicle purchases, today announced its Web site, http://auto.consumerguide.com , won "2005 Best Publishing Web Site" in the Web Marketing Association's WebAward Competition. This annual competition judges entries based on an overall standard of excellence and against peer sites within specific categories.
Considered the Internet's premier award competition, each submission competes based on seven specific criteria, including design, innovation, content, interactivity, copywriting, ease of use and use of technology.
"Our judges selected auto.consumerguide.com as a standard of excellence that other Web sites should compare themselves to," said William Rice, president, Web Marketing Association. "Designed with the consumer in mind, auto.consumerguide.com stood out from the 2,100 entries we received from 33 countries around the world."
Auto.consumerguide.com builds upon Consumer Guide(R) Automotive's commitment to addressing the needs of car buyers considering value, reliability, safety, and performance when making vehicle purchases. This dynamic channel reflects the combined 150 years of automotive experience behind the Consumer Guide(R) Automotive brand through extensive car reviews, pricing information, research tools and buying services.
"The accessibility of information through the Internet simplifies the car buying process for consumers -- if they know where to look," said Grant Whitmore, Consumer Guide(R) Automotive vice president. "Our Web site helps consumers make smart buying decisions, while saving time and money, in the exciting but sometimes overwhelming car purchasing process. We are thrilled an organization the caliber of the Web Marketing Association recognizes the value we deliver to consumers through easy access to expert automotive advice."
The WebAward competition is judged by a team of independent Internet professionals representing a variety of relevant Web site development disciplines. Judges include members of the media, advertising executives, site designers, corporate marketing executives, content providers and webmasters. Now in its ninth year, this Competition sets benchmarks by spotlighting the best in Web site design and technology.
About Consumer Guide(R) Automotive
Consumer Guide(R) Automotive has produced new- and used-vehicle reviews since 1967, earning the trust of its readers with authoritative, objective reports that spotlight the best values in cars, trucks, minivans and SUVs.
Consumer Guide(R) Automotive produces the monthly Consumer Guide(R) Car & Truck Test new-vehicle buying guide, the award-winning Collectible Automobile(R) magazine, and a variety of automotive hardcover titles. Since 1995, Consumer Guide(R) Automotive has been a presence on the Web with new and used-vehicle reviews.
About Consumer Guide(R) and ConsumerGuide.com
Consumer Guide L.L.C. is a division of Lincolnwood, Illinois-based Publications International, Ltd. PIL company publishes more than 500 book and magazine titles a year.
Consumer Guide(R) is a registered trademark of Publications International, Ltd.
For more information, contact:
Megan Scallon Andrew Favreau
(847) 583-4560 (312) 297-7587
mscallon@consumerguide.com
andrew.favreau@edelman.com