AURORA, Ill., Sept. 18 /PRNewswire/ -- A new study by LIMRA International shows that 44 percent of all U.S. households either don't own life insurance and believe they should, or own life insurance and believe they need more. The study also reveals that three-fourths of American households do not have a personal life insurance agent or a personal financial advisor or planner.
To help consumers make informed choices about life insurance, the Life and Health Insurance Foundation for Education (LIFE) has designated September as Life Insurance Awareness Month.
"There are a number of important events in everyone's life -- marriage, children, a new house, college, retirement -- all of which can affect the amount of financial protection required to support loved ones in the event of premature death," says Mike Fletcher, regional life sales manager for AAA Chicago.
According to Fletcher, consumers procrastinate about life insurance for a variety of reasons: some have questions about affordability; some doubt the need, others have indecision about proper coverage levels. To help ease consumer concerns, LIFE has established a website -- http://www.life-line.org -- where basic information is available without pressure to buy. In addition to information, the site offers a "Value and Needs Calculator" that helps consumers determine the best coverage for their individual needs.
FACTS ABOUT LIFE - 2006
-- More than 1 in 4 men have no life insurance coverage, and almost
two-thirds of men aged 18 to 24 have no life insurance.
-- Nearly 1 in 3 women have no life insurance coverage.
-- The average amount of life insurance coverage on insured individuals
reached $146,300 in 2004.
-- Twenty-five percent of U.S. household heads feel they do not have a
plan in place to provide a decent standard of living for their family
if they died tomorrow.
-- Three-fourths of Americans needing more insurance think they can't
afford the premium, despite the fact that many are under age 45 and
could buy term insurance for a modest sum.
-- Consumers feel buying life insurance is an important and complex
financial decision. Eight in 10 find it difficult to decide how much
and what type to buy and worry about making the wrong decision.
Two-thirds don't know where to buy or who to turn to for help.
-- Life insurance surpassed all other sources of financial assets or
income that Americans expect to use to help pay bills and to maintain
their lifestyle if a primary wage earner dies.
AAA Life Insurance Co., Livonia, Mich., underwrites life insurance available through AAA. For more information about AAA products and services, or to find your own personal life insurance agent, stop by one of our many branch locations, visit AAA.com or call toll-free 866-YOUR-AAA (968-7222).
This year AAA Chicago celebrates 100 years of service, as 2006 marks the membership organization's centennial celebration. Formed in Chicago in 1906, the company represents roadway interests for motorists and pedestrians and serves as a leading advocate for various traffic safety and travel-related issues.
For more information on any aspect of AAA Chicago's breadth of service including AAA's home, auto and life insurance products; travel-related services, AAA's Show Your Card & Save program; and/or any AAA membership service including emergency roadside assistance, please visit our Web site at http://www.aaa.com or call us toll-free at 1-877-YOUR AAA (968-7222).
AAA Chicago offers automotive, travel, insurance and financial services. It is part of The Auto Club Group (ACG), the largest affiliation of AAA clubs in the Midwest, with 4.1 million members in eight states. ACG clubs belong to the national AAA federation, a not-for-profit organization, with more than 48 million members in the United States and Canada.
Chicago