BRUNSWICK, Ohio, April 18 /PRNewswire/ -- To reflect its new strategy to boost product development and offer solutions that simplify and revolutionize the way products are assembled, Tinnerman Palnut Engineered Products, Inc. is launching a fresh brand image, which includes a new shortened name, logo and slogan, and a new website - www.tinnerman.com.
The launch of the new brand image (created by Phire Branding Company of Ann Arbor, Mich.) was announced today by the company's President and Chief Executive Officer, Joseph R. Ponteri.
"The new and simplified brand image and name -- Tinnerman -- builds upon the company's heritage as a fastening innovator, while signaling our new direction, our solutions-based strategy and a new, more approachable attitude," Ponteri said.
The company's new black and red logo features the name Tinnerman in a clean, bold and modern font, preceded by a graphic circle around a two-piece letter "T" and supported by the new company tagline: "connection engineering."
According to Tinnerman Executive Vice President and Chief Marketing Officer Jeff Steiner, the new logo salutes the company's rich history, yet emphasizes the company's expansion into "connection engineering" -- with a focus on becoming a lean product assembly resource for its customers around the world.
"The new brand signifies our company's revitalization, our commitment to expand product development beyond our original light-metal fastening systems and into more sophisticated connection systems that deliver significant improvements in product assembly time and labor efficiencies to our customers in both light and heavy duty applications," Steiner said.
A privately held company whose roots date back to 1870 when the Tinnerman Stove and Range Co. was founded in Cleveland, Tinnerman Palnut's first fastener product, the SpeedNut, was developed in 1936 to solve a problem caused by the shipping of Tinnerman stoves.
The Tinnerman SpeedNut was soon embraced to save time and significantly reduce assembly cost for other products, including airplanes and automobiles. The product became so popular that Tinnerman shut down its stove business to concentrate on designing and manufacturing SpeedNut solutions. Over the years, the company's portfolio of innovative connection and assembly solutions grew to more than 10,000 parts.
Between 1960 and 2001, the company underwent a series of acquisitions, integrating complementary manufacturing capabilities and product technologies from Eaton Corporation, TRW and Textron, according to Steiner. Since 2001, with new investment, a new management team and an enhanced strategic direction, Tinnerman has been building upon its historic foundation of "connection engineering" innovation and is revitalizing itself with new product development capabilities in metal, plastic and alternative joining materials, new approaches to the market and a new solution-based sensibility, Steiner said.
"Our mission is to become the leader in the creation of precision engineered attachment and closure solutions that will simplify and revolutionize the way our customers' products are assembled, so that our innovative product and assembly solutions will continue to be used by the world's leading manufacturers," Steiner said.
"Our expertise is increasingly being applied to speed assembly, cut cost and enhance quality across a wide range of industry segments, including agricultural equipment, airplanes, appliances, buildings, commercial lighting, consumer products, heavy-duty trucks, HVAC equipment, medical devices and personal / recreational vehicles," he said.
While the new Tinnerman brand will be used for commercial purposes, the company will retain Tinnerman Palnut Engineered Products, Inc. as its legal name.
About Tinnerman:
Tinnerman Palnut Engineered Products (www.tinnerman.com) is a world leader in the design, production and supply of sophisticated engineered spring steel fasteners, precision stampings, plastic components and related assemblies to automotive and industrial original equipment manufacturers. The company's major customers include American Buildings Co., Chrysler Group, Ford, General Electric, General Motors, Honda, John Deere, Johnson Controls, Lear, Mattel, Mercedes-Benz, Nissan and Toyota.
With headquarters in Brunswick, Ohio, the company operates engineering and sales offices in Southfield, Mich.; Chard, England; and Tokyo, Japan; and manufacturing operations in Brusnwick, Ohio; Flemingsburg, Ky.; Mountainside, N.J.; Logansport, Ind.; and Hamilton, Ontario, Canada.