BEVERLY HILLS, Calif., April 19 /PRNewswire/ -- The Rodeo Drive Committee announces that the 2007 "Cars of California" Rodeo Drive Concours d'Elegance (RDCDE) will be held on Father's Day Sunday, June 17 for the public from 10 a.m. - 4 p.m. The Rodeo Drive Committee will present FISKER COACHBUILD, the first-ever Honored Marque, with the first annual Rodeo Drive Award for Automotive Excellence during the event's official ceremonies. Known among elite circles for creating one-of-a-kind, limited-edition coachbuilt cars like the TRAMONTO, FISKER has chosen the RDCDE as the world debut for its new 2007 LATIGO CS V10.
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"We are honored to be the featured marque at the 2007 Rodeo Drive Concours d'Elegance. The tie-in is fantastic with the 'Cars of California' theme since FISKER design and innovation is inspired through a Southern California perspective," says Henrik Fisker, founder and chief executive officer of FISKER COACHBUILD. "As a symbol of California luxury, Rodeo Drive is the ideal location for a brand like FISKER COACHBUILD."
Paralleling the exquisite high fashion and design that lines Rodeo Drive, FISKER's new LATIGO CS V10 is the automotive world's version of haute couture. Crafted by hand and built from the body of a BMW M6 or 6 Series Coupe, the LATIGO is the ideal model of understated elegance in a luxury sports car created with smooth, sculpted lines and balanced proportions for its extraordinarily powerful horsepower and V8 or V10 engine.
The Rodeo Drive Committee has selected this year's theme to be "Cars of California," celebrating the art of California car culture and elite design, therefore every car involved will exemplify the spirit of California in some way. From convertibles to Woodies, more than one hundred private car owners are expected to exhibit at this year's event.
"This is a very exciting year for the Rodeo Drive Concours d'Elegance as we begin a new tradition with the Award for Automotive Excellence," said Jim Jahant, co-chair of the Rodeo Drive Concours d'Elegance. "We are thrilled to present the inaugural award to FISKER COACHBUILD, as they and Rodeo Drive share a reputation for unparalleled quality and luxury."
Additional sponsors for this year's Rodeo Drive Concours d'Elegance include The City of Beverly Hills, Mellon Private Wealth Management Group, Gearys Beverly Hills, The Luxe Hotel Rodeo Drive, FerrariMaserati of Beverly Hills, Lotus Beverly Hills, Brooks Brothers and Starbucks.
About FISKER COACHBUILD -- FISKER COACHBUILD is redefining the art of Coachbuild. A distinctive FISKER design language will be the foundation for the tailor-made cars. FISKER products will be built in limited numbers providing exclusivity with only 150 for the world. The FISKER TRAMONTO, a high performance two-seat convertible, evokes emotion and has a strong individual character for which it will always be recognized. The FISKER LATIGO CS, understated sporty elegance at its best, will deliver power and performance with 650 plus horsepower. FISKER COACHBUILD is a privately owned company with the majority held by the founders Henrik Fisker (Chief Executive Officer) and Bernhard Koehler (Chief Operating Officer). Financial support was received through a group of international investors.
About Rodeo Drive -- Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe. The City of Beverly Hills' beautification projects, the prestigious Rodeo Drive Walk of Style(R) Award and the distinguished retailers all help create an unparalleled atmosphere only found on this famed street.
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