Unique Safe Driving Program Targets Teens AND Parents
with Real-World Scenarios
WHAT: Toyota Driving Expectations is a four-hour program bringing
Detroit-area teens and their parents together to learn proper
driving techniques from professional drivers. It is also
designed to teach parents how to be good driving role models
and teachers.
WHAT ELSE: The program's multiple driving courses and classroom
instruction for teens and their parents go beyond what is
currently taught in driver's training classes to help provide
teens with the experience they need to identify and react in
dangerous driving situations. In addition, a distracted driving
course has teens navigate a course drinking water, listening to
loud music and talking on a cell phone to demonstrate just how
dangerous these activities can be while driving.
WHY: * A recent crash that claimed the lives of two Sumpter Mich.
teens captured the attention of the entire Detroit area.
* Although teens make up only 6.6 percent of licensed drivers,
they suffer 14 percent of all auto-related fatalities and
driver error is involved in 77 percent of the fatal crashes
involving 16-year-olds.
* In 2005, nearly 5,700 teens died in automobile accidents.
* Beyond the driving education courses teens take to get their
license or receivein school, parents are their teen's main
teachers. However, most parents receive no formal training on
how to teach their teen driving techniques.
WHEN: Friday, April 27, 1 p.m. - 6 p.m.
Saturday - Sunday, April 28 - 29, 8:00 a.m. - 6:30 p.m.
First program session (of two): Friday, April 27 at 1 p.m.
Additional media opportunities on Saturday and Sunday
(12 sessions will be held over the weekend)
WHERE: DTE Energy Music Theatre Cost: This event is FREE!
7773 Pine Knob Rd.
Clarkston, MI 48348 Visit www.toyotadrivingexpectations.com
VISUALS: * Multiple, coned tracks with various obstacles and challenges
similar to what teenage drivers will encounter daily on the
road
* Controlled skidding section where drivers to feel and see how
anti-lock braking systems work and how to engage them on both
wet and dry roads
* Distracted driving - while maneuvering the course, teens will
explore the world of distractions by talking on cell phones,
listening to loud music and drinking water
MEDIA
CONTACT: Gordon Cole Chris Waldmeir
P2R Associates for Toyota P2R Associates for Toyota
Cell: 248.207.0525 Cell: 248.504.9788
gcole@p2rassociates.com
chris@p2rassociates.com