VIDEO from Medialink and General Motors: From the Road to the Runway - Auto News at Automotive.com
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VIDEO from Medialink and General Motors: From the Road to the Runway

Below is an auto news article from May 24, 2007 from Automotive.com and PRNewswire. View the most recent news or browse our full archives using the links below.
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VIDEO from Medialink and General Motors: From the Road to the Runway - Auto News from May 24, 2007

NEW YORK, May 24 /PRNewswire-FirstCall/ -- Cutting edge fashion hit the runway this month at the International Academy of Design & Technology's 28th annual fashion show, "Imagine 2007." Held at Chicago's landmark Union Station, the most anticipated student fashion show of the year showcased some of the country's best young designers. In themed segments, both conceptual and ready-to-wear designs were unveiled. Students took their inspiration from insects, hobo bags, architecture, tree branches - and surprisingly, cars.

    (See video from General Motors  at:
http://media.medialink.com/WebNR.aspx?story=33471)

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One of this year's most intriguing concepts was to design a garment around an automobile. The competition challenged designers to think outside of the box, using the car's shape, technology, color and interior as the foundation for their inspiration. A stand-out design came from Nora DelBusto, who fashioned an ultra modern dress from the electric concept car, the Chevrolet Volt. Capturing the shape of the grille, the dress mirrored the technical details and advanced technology of the car.

Another winning design came from Shalanda Jarret. The designer took her inspiration from Saturn's Aura Greenline Hybrid, using earth tones and rock beading to reflect the Hybrid's environmental commitment. More than 100 jury selected student fashions were showcased this year, making the annual show a fashionista's dream come true.

Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://media.medialink.com.

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