MADISON HEIGHTS, Mich., May 29 /PRNewswire/ -- It's time to add a shelf to the trophy case. MVP Collaborative, Inc. -- a strategic communications company which creates "branded experiences" and "branded entertainment" -- has won an Event Marketer magazine Gold Ex Award for its Audi Montreal Lifestyle Press Event. The award winners were honored at the annual Ex Awards Gala on May 14 at the Hyatt McCormick Place in Chicago.
"The Ex Awards symbolize excellence in the event industry and we are thrilled to be recognized among some of the greatest event marketing companies in the world," said Dan Sundt, vice president and chief eXperience officer, MVP Collaborative, Inc. "Working with Audi to create this event enabled us to showcase new products, enhance perception and increase awareness of the Audi brand among target media."
MVP Collaborative's Montreal Lifestyle Press Event garnered a Gold Award in the Best Press Event Business-to-Business category. According to Sundt, the company aimed to create an experience that would completely envelop lifestyle and automotive press in the Audi brand. The event, which delivered information through a variety of interactive technologies and interpersonal pods, allowed journalists to interact with executives, product specialists, engineers and designers.
Through the use of innovative experiential design, MVP Collaborative created an environment where media were able to pull together the information they needed from various expert sources rather than from generic, pre-packaged messaging and press kits.
As a result of the Audi Montreal Lifestyle Press Event, Audi saw a higher percentage of coverage in key publications, indicating that its press event successfully reached its target audience.
No stranger to accolades, MVP Collaborative won two Silver Ex Awards in 2006 and a Gold and Silver Ex Award in 2004. The company was also recently named to this year's Event Marketer magazine's "It List" -- a guide to the top 100 event agencies worldwide.
Event Marketer magazine's Ex Awards are 100 percent focused on event marketing and judged entirely by brand marketers -- making it the only award program of its kind. More than 600 entries came in from around the world vying for the top three spots in 26 unique categories.
MVP Collaborative is a strategic communications company that creates and executes "branded experiences" and "branded entertainment" that produce measurable results for its clients. The Madison Heights, Mich. company utilizes distinctive methods to transform traditional events (such as product launches, press events, marketing programs, meetings, trade shows, educational seminars, and ride and drives) into unforgettable branded experiences for participants.
Using emotion, a unique internal culture, instinct and talent, MVP Collaborative has translated objectives into behavior-altering events for a variety of industries and organizations, including Fortune 500 companies. For more information, visit www.mvpcollaborative.com.