ATLANTA, Dec. 17 /PRNewswire/ -- Clear Intelligence Media Inc., an automotive market intelligence company, today announced that MyDealerReport.com has introduced several free features aimed at helping consumers connect and improve their buying experience with auto dealerships: a online Dispute Resolution System (DSR), User-to-User email, a Dealer Rating Comparison box, DealerChat(TM) instant messaging, and Click-to-Call.
According to a November 2007 study by comScore Inc. / The Kelsey Group, more than 78% of online review users for the automotive sector reported that the review had a significant influence on their purchase. Additionally, review users noted that reviews generated by fellow consumers had a greater influence than those generated by professionals.
MyDealerReport.com's practical, member-generated ratings service provides rankings, reviews and information on franchise and independent auto dealerships based purely on analysis of online consumer reports and opinions. The site's new features include:
-- A Dispute Resolution System (DRS) which allows consumers to communicate
on a complaint or issue with a rated dealership via email, and post the
result online.
-- An optional User-to-User cloaked email system for communicating
anonymously with other users about positive or negative comments and
experiences with a dealer.
-- DealerChat instant messaging for early, anonymous, direct communication
with a dealer.
-- Click-to-Call to accelerate from chat to phone call communication with
a dealer.
-- A Dealer Rating Comparison box for easy side-by-side comparisons of up
to three dealerships.
"Customers have told me that MyDealerReport helped make them feel more at ease because the site gives them an idea of who they're dealing with before they set foot in a dealership," said Jarod Sprauer, vice president at Sprauer Motorsports, an independent Used Jeep dealership in Houston, Texas, whose family-owned and operated three-employee dealership currently has a Dealership Ranking of 9.05 out of 10 on http://www.mydealerreport.com.
"With social media the consumer has started to take control and share information for the benefit of others," said John Isaac, CEO, Clear Intelligence Media Inc. "We're helping the consumer take this principle of transparency further by introducing new tools which auto dealerships and groups of users may utilize to shed light on a car dealership's good or bad reputation," he added.
About Clear Intelligence Media Inc.
Clear Intelligence Media Inc. is an automotive market intelligence company which operates www.MyDealerReport.com, an online auto community designed for better consumer-dealer interaction. MyDealerReport.com allows consumers to benefit from advance intelligence and interactive tools that protect them from disreputable dealers, save time and provide a safer, more enjoyable purchasing experience. Founded in 2004, privately-held Clear Intelligence Media Inc. is based in Atlanta, Georgia. For more information, visit http://www.MyDealerReport.com or call (404) 348-4470.