DETROIT, Jan. 29 /PRNewswire/ -- Outside Hub (www.outsidehub.com), the leading online vertical ad network focused solely on outdoor enthusiasts, announced today that Chevy Truck is now their charter automotive sponsor. This agreement comes in a series of strategic marketing efforts by Chevy which include sponsorship of the FLW Fishing Tour and working with hunting legend Bill Jordan and his camouflage empire, Real Tree Outdoors. Long known as the truck of the outdoors, Chevrolet continues to affirm its dedication to the outdoor enthusiast.
"Not only has Chevy made a smart move by essentially owning the virtual outdoors, they put themselves in the middle of the mid tail and the long tail universe. This makes a bold statement to their consumers and competitors," says Rob Goldman, the former Chief Revenue Officer of Shopping.com, a leading shopping and price comparison search engine. "Long Tail" is a commonly used Internet term to describe several smaller niche markets that cumulatively comprise a substantial market share. Before the power of the Internet, these small niche markets could not be reached efficiently by advertisers or retailers. Outside Hub provides easy access to a Long Tail market that comprises all the outdoor niche markets -- hunting, fishing, outdoor sports, camping, etc.
"This is a brilliant marketing move by Chevy Trucks. It is a cost effective way to immerse themselves in their target audience. Internet is the way of the world whether it's outdoors, indoors, or anywhere in between and it is only growing," says Adam Jonas, auto analyst at Morgan Stanley in London.
The response from Outside Hub's network has been overwhelming. Publishers are excited about the Chevy Truck sponsorship. "My family has always driven Chevy Trucks so we are proud to have them as a sponsor and so is our website community," said Rick Bin of 24HourCampfire.com.
Outside Hub is currently working on additional Charter Category Sponsorships. Jay McAninch, current President and CEO of the Archery Trade Association and former Director of the Congressional Sportsmen's Foundation says, "The ability to reach Sportsmen in such a massive concentration is a very appealing and powerful advertising vehicle. With Outside Hub's amazing reach, I am sure there will be many more announcements made in the future. What is so impressive is that all of their metrics can be tracked with extreme accuracy, making this quite valuable to many."
About Outside Hub
Outside Hub is the largest and fastest growing vertical ad network devoted to the outdoor enthusiast. Currently the advertising leader works with over 250 publishing partners. Utilizing their vast network and unique web technology, Outside Hub is able to provide its clients unrivaled reach into a fresh and valuable niche audience. Advertising programs can be configured to reach buyers in nearly all outdoor interest segments collectively or Outside Hub can target a specific audience interested in sub-market niches such as hunting, fishing or water sports in particular. For more information about Outside Hub, visit www.outsidehub.com.