TOKYO, Feb. 29 /PRNewswire-FirstCall/ -- comScore, Inc. , a leader in measuring the digital world, today released its January 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the comScore World Metrix audience measurement service. January saw increased visitation to education, career, automotive and real estate sites as many people in Japan focused their Internet activity on planning for the New Year. Several news sites, including J-Cast.com, Sponichi.com, and Jiji.com, saw significant gains in January, with elections in Osaka, the Sumo wrestling tournament, and the Chinese food scandal being major topics in the news.
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"The New Year marks a time when the people of Japan begin planning and looking ahead, especially to the beginning of the new school and job year in April," said Maru Sato, Managing Director of comScore Japan. "Real estate sites also saw gains as visitors sought housing information for both buying and selling."
Top Gaining Site Categories for January 2008
Top Gaining Site Categories by Number of Unique Japanese Visitors
January 2008 vs. December 2007
Age 15+ Home and Work Locations*
Source: comScore World Metrix
Total Unique Visitors (000)
Dec-2007 Jan-2008 %
Change
Total Internet : Total Audience 54,348 54,544 0
Training and Education 1,791 2,640 47
Real Estate 3,596 5,229 45
Business/Finance - News/Research 7,886 10,300 31
Automotive - Manufacturer 5,668 7,365 30
Career Resources 3,739 4,825 29
* Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
Top Gaining Properties for January 2008
Top 10 Gaining Properties by Number of Japanese Unique Visitors*
January 2008 vs. December 2007
Age 15+ Home and Work Locations**
Source: comScore World Metrix
Property Total Unique Visitors (000)
Dec-2007 Jan-2008 % Change
Total Internet : Total Audience 54,348 54,544 0
J-CAST.COM 1,470 2,678 82
SPONICHI.CO.JP 2,340 3,870 65
JIJI.COM 2,741 3,497 28
FRESHEYE.COM 3,068 3,810 24
YOMIURI.CO.JP 4,561 5,490 20
Mizuho Financial Group 2,496 2,987 20
TV-ASAHI.CO.JP 2,499 2,937 18
NIKKEI.CO.JP 2,777 3,219 16
AMEBLO.JP 12,645 14,072 11
GYAO.JP 5,790 6,408 11
* Ranking based on the top 100 Japanese properties in January 2008.
** Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.Top 25 Properties for January 2008
Top 25 Properties by Number of Japanese Unique Visitors*
January 2008 vs. December 2007
Age 15+ Home and Work Locations**
Source: comScore World Metrix
Total
Unique
Jan-08 Dec-07 Visitors
(000)
Rank Rank Property Jan-08
N/A N/A Total Internet : Total Audience 54,544
1 1 Yahoo! Sites 42,964
2 2 Google Sites 32,966
3 4 Rakuten Inc 29,921
4 3 Microsoft Sites 29,371
5 5 NTT Group 27,076
6 6 FC2 inc. 27,035
7 7 Nifty Corporation 23,125
8 9 Wikipedia Sites 22,260
9 8 Livedoor 22,109
10 10 GMO Internet Group 20,028
11 11 Amazon Sites 19,101
12 13 NEC Corporation 16,147
13 12 Sakura Internet 15,987
14 15 Apple Inc. 15,633
15 14 Sony Online 15,609
16 16 Excite Japan 14,588
17 17 AMEBLO.JP 14,072
18 N/A*** Hatena 13,080
19 N/A*** KDDI Corporation 12,450
20 18 MIXI, Inc. 12,319
21 19 SEESAA.NET 12,007
22 22 TRACKWORD.NET 10,730
23 20 JWORD.JP 10,678
24 21 IIJ4U.OR.JP 10,094
25 23 NICOVIDEO.JP 9,939
* Ranking based on the top 100 Japanese properties in January 2008.
** Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
*** New properties based on January 2008 data; based on aggregations of
previously existing entities.
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