TROY, Mich., July 7 /PRNewswire/ -- Today Saleen Incorporated, America's premiere niche vehicle manufacturer, announced the promotion of its newest performance vehicle brand, Racecraft. "The Racecraft moniker has been synonymous with Saleen performance since the first Saleen Mustang," said Saleen Automotive General Manager, Marques McCammon. "Racecraft is a brand that our enthusiasts know as the secret sauce in Saleen suspensions, now that brand name will grow to encompass a full line of exciting performance vehicles."
The Brand
The Racecraft brand will provide consumers with:
-- Value that the market can touch
-- A ready canvas customization
-- Business first styling that puts go before show
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"This formula is one of legitimate performance that you can see, hear, and feel. It just seemed a natural for us to say that Racecraft will 'Power Your Senses,'" said McCammon.
The Product
Racecraft model nomenclature is a reflection of vehicle horsepower. Thus the first model in the lineup, the base Mustang, 420S features 420 Horsepower Supercharged V8 engine. Each Racecraft vehicle will also feature the signature Racecraft suspension, Bridgestone performance tires, light weight aluminum alloy wheels, race inspired graphics and signature interior accents. The design formula is understated, leaving room for the enthusiast to explore their own expression of style and performance through Saleen's SpeedLab performance parts division. All of this is wrapped in a 3 year 36,000 mile factory warranty.
Customization
"Racecraft and SpeedLab is the perfect marriage," says SpeedLab General Manager, Michael Lingo. "The vehicles are dynamically superior right out of the box, but my team is always ready to take performance to the next level. It is a perfect combination, and the winner is the consumer."
Among the SpeedLab offerings, consumers will find the ability to upgrade the performance of their vehicles to up 475 horsepower without violating their factory warranty. Many other components will allow the Racecraft owner to explore further expressions in power, style, and handling to help make their Racecraft an unique expression of their performance personality.
The Value
Value is a key cornerstone of this new brand. This is evident in the sub- $40,000 price point of the 420 horsepower 420S that includes transportation and applicable federal taxes. What's more, the consumer will find many of the offerings from SpeedLab priced at or below $1000.
This type of value will be found in each Racecraft branded vehicle that executives say will begin hitting the market later this year. "There are many customers out there who want to experience extreme performance reasonably priced; we designed the Racecraft brand with this buyer in mind," says McCammon.
More to come
Speculation that Racecraft will replace the Saleen brand is completely false. Racecraft is actually intended as the entry point of the Saleen performance enthusiast. The 420S is just the first offering from the new brand. Saleen executives contend that the brand will follow with more products that fit. "Consumers should expect to see the next Racecraft model as early as the fall," said Product Planning Director, Julie Zona.
The Racecraft 420S provides the power enthusiasts require behind the wheel and the control needed for unyielding performance.
ABOUT SALEEN
Since the company's inception in 1984, Saleen has produced over 12,000 complete and EPA certified, specialty vehicles, more than any other specialty automobile manufacturer. In addition, Saleen has equipped more than 600,000 vehicles worldwide, further emphasizing their capabilities and commitment to excellence.
A nine-time Manufacturers' Champion in GT sports car racing, Saleen manufactured the American super car -- the Saleen S7, as well as the S281 Mustang, S331 Sport Truck and the Saleen/Parnelli Jones Limited Edition Mustang. Saleen's manufacturing facilities are located in Troy, Michigan. The Michigan facility has also just completed all paint and assembly of the Ford GT as a special project for Ford Motor Company and currently is providing paint and subassembly for the Dodge Viper SRT-10.
Contact: Kimberly Brugger
Direct: 248.743-6430
Mobile: 734-776-3928
kim.brugger@saleen.com
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